Wednesday, 18 December 2013

Supremebeing Menswear: AW13 Collection

British streetwear label Supremebeing has released their AW13 collection of vibrant and colourful casual basics with an edge. The label formed back in 1999 with a goal to fuse together the passions of street culture, art, music and fashion – and this latest collection certainly does that.

The collection has a vintage Americana vibe, with references to the current varsity/collegiate trend throughout. Pieces fuse together 1950s style with 1960s utility and military influences to create clothes that look good and actually serve a purpose. Pattern and texture is a prominent feature of the collection, ensuring it remains seasonally-appropriate and adding a welcome touch of character to the overall aesthetic.

Though colour features heavily, including bold colour pops that you wouldn’t traditionally associate with autumn/winter, Supremebeing have not forgotten Britain’s notorious weather, with a wide selection of outerwear in the form of parkas, hunting gilets & jacket liners taking centre stage.

A collection highlight is the ‘Guru’ olive nylon jacket, which features a new take on the camo trend. The brand’s Pine Camo print is based on the 1965 Strichmuster (Dash Print) used by the SWAPO, South West Africa People’s Organisation, in their fight against South African Apartheid. Reworked by the label, the graphic dashes have been super-sized in tonal colours. The jacket is also available in a navy/yellow two-tone colour way that offers more of a varsity appeal – a nice alternative if camo/military isn’t for you.

Another favourite, and a great way to inject some colour into our dreary winter months, is the ‘Billet’ short. The button-up long sleeve shirt makes use of colour-blocking to great effect, incorporating blocks of red, yellow and navy, along with contrasting collar and pocket details, within the design. It’s a piece that cannot fail to make a statement.

Overall, the collection is a strong mix of everyday pieces with a down to earth, youthful edge, in a vibrant colour palette that is versatile enough to integrate with existing wardrobe staples.

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